Mulberry's "budget" bags
Tjohooo!
Busy busy first summer days with a loooooot of driving, dropping off and picking up, sorting out my daughters closets and redecorating one of the boy's room...
Feels good when you can see a result though:)
Despite being busy I still had time to feed my vanity and felt very exited when I read that Mulberry will be launching an "affordable" collection this summer.
The name of the bags are Tessie and the bags are inspired from the classical and practical style Mulberry had in the 70 ties.
This new collection is created to hopefully act as a bid to boost the company's growth since it's been down financialwise for a while...
The attempt to put the brand on the same level as heavyweight Prada or Fendi did not fall out well and has forced the company to think in a different way.
Mulberry claims they have not compromised in craftmanship or material when creating Tessie...
It's only the price they have been adjusting...
And is now offering something for the younger and not so cash- rich followers.
You will find the bags in four different models:
a satchel ( two sizes), a tote, a hobo and a clutch
Each style comes in four different colours:
black, oxblood, poopyred and oak.
There is also a more premium finish in croc stripe suede midnight blue which comes in a satchel and a clutch.
Prices in this "budget" collection ranges from around 1000 US dollars ( between 5000-8000 Swedish krones) to compare with some of their best-sellers which has a price tag around 3000 US dollars. (20 000 Swedish krones...)
To me the word "budget" just got a slightly different meaning but ...
If you belong to the younger and less cash-rich population who really want to save this company's name my advice is : hurry to "bargain"!
after all it is Mulberry!!!
( pictures from daily telegraph and Aftonbladet)
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