Interesting facts...
Cuckoo!
I read something interesting the other day ( it was not about a certain Kim's butt) but about home styling.
One of the biggest swedish real estate agencies , Fastighetsbyrån, took some help from an American design psychologist (!) Sally Augustin to find out if we are affected by the interiors when we are looking to buy a new home and if home styling really could be of use when selling.
And yes we are affected , and yes home styling could be used as a tool.
But the report said it has to be done in the right way...
A positive first impression has to be passed on immediately when you enter so an inviting entrance is very important.
Create clearly define areas for separate functions.
Use natural material and mix in green plants.
Avoid mess, don't mix too many patterns and try to create balance.
The colours in the different rooms should be associated with each other's.
So this real estate firm asked three interior stylists to decorate one ( the same) apartment in their own personal way but with the result of the report in the back of their minds.
The basic fact is that we both conscious and unconscious become emotional affected by the environment which in the next step naturally affects the desire to buy.
This apartment shows three different styles (the classic, the cozy and the modern and graphic) aiming towards different target groups.
The previous pictures has shown the same living room from the three stylists and from different angles.
The bedrooms above are also the same room but in three different styles.
The top pictures in all sections are styled by Mikael Beckman.
The middle pictures in all sections are from Hans Blomquist and the bottom pictures are styled by the only woman in that company Tina Hellberg.
Its easy to follow each style and it is amazing to see the different styles and the message they are passing on.
You would almost guess it was three completely different apartments...
What is good to know is that a lot of the facts that was established in the report are pure feng shui.
And why not try to apply the tips in your home even though your not looking to sell.
We could all use some positive atmosphere, a balanced impression and a green plant:)
Happy styling!
(All pictures from Fastighetsbyrån)
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